Negative Media Coverage? Connect with sparks PR Crisis Experts
Professional Crisis Support

Negative media coverage spreads like wildfire and can permanently damage your reputation if not handled correctly. Journalists and media outlets have their own agendas, deadlines, and audience expectations that can work against you if you don't know how to navigate them properly. A single poorly handled media response can generate weeks of additional negative coverage, turning a minor story into a major scandal. Media cycles move incredibly fast, and once the narrative is set, it becomes exponentially harder to change. We connect you with PR professionals who have the media relationships, strategic communication skills, and crisis experience needed to respond effectively and protect your reputation.